UMG U.K. has hired a new Head of Communications in Jonathan Badyal, who joins the major label from the House of Commons. He reports to Executive Vice President Selina Webb.

Badyal spent five years advising on British culture and the digital economy for the Department for Digital, Culture, Media & Sport, working for former Culture & Digital Economy Minister Ed Vaizey and his successor, Matt Hancock.

Webb, who was promoted from Senior Director of Communications to EVP last year, said: “Jonathan is knowledgeable and well connected across every facet of British culture, from film to fine art, which complements Universal’s view of a music-based entertainment company.

“Of course, he has long been a champion of British music, especially British urban music, and his new role will see him combine his deep passion for music with his exceptional communication skills. We’re delighted he is joining us.”

Badyal’s first order of business is ordering gowns and wigs for the entire staff.