THE BUILDERS: JENNIFER SMYTHE

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Music City

THE BUILDERS: JENNIFER SMYTHE

7/6/17

Girlilla Marketing

CLIENTS INCLUDE: Florida Georgia Line, ACM, Dead & Company, Kristin Chenoweth, Darius Rucker, Lee Brice, Nickelback, Chris Hemsworth

HIGHLIGHTS OF THE PAST YEAR: Academy of Country Music Awards social activation, digitally promoting Dead & Company touring, Tyler Farr’s reality show #ALittleTooFarr, having an 8 lb. 12 oz. baby boy.

HOW HAVE THE CHANGES IN NASHVILLE AFFECTED YOUR BUSINESS?
When I launched in January of 2008, the conventional wisdom was that if you were based in Nashville, you only worked country music clients. When people learned that we had clients of all genres and competed in sectors other than music, they seemed genuinely surprised. Almost 10 years later, we still get a few “good ol’ boy” comments. But for the most part, Girlilla Marketing’s business boomed right alongside this beautiful city. We’re proud to be here and grateful for our clients and team.