Primary Wave party pic

PRIMARY WINNERS: “Hello, my name is Larry, and I’ll be your sommelier tonight,” said Primary Wave CEO Larry Mestel as guests walked through the front door of RivaBella on the Sunset Strip for the company’s eighth annual pre-Grammy party Saturday night. Later in the evening, Mestel assembled the evening’s wait staff for a group shot. Pausing from taking selfies to pose for a professional photographer are (l-r) Primary Wave Sr. Director of Marketing/Artist Development Seth Faber (who appears to have flames coming out of his head—freaky), Head of PR Anne Watkins, VP of Business Development at Brand Synergy Group David King, Mestel, Brand Synergy Group CEO Jeff Straughn, Primary Wave CMO Adam Lowenberg and President of Primary Wave Music Publishing Justin Shukat. (1/27a)