RUMOR MILL
Back to Rumor Mill >
Monday, August 28, 2017

TAY CUTS THROUGH THE NOISE

Her record-breaking streams and video views have been thoroughly chronicled. But what's really struck us, over the past several days, is how Taylor Swift has once again demonstrated her mastery at cutting through the noise in the marketplace.

Her earned media is through the roof. Chatter on the socials is deafening. Her UPS tie-in commercial has gotten mad play on major TV and Internet outlets (including platforms outside the typical purview of music marketing, such as ESPN).

Regardless of your position on the new single, you were (and probably still are) talking about it.

The upshot: Awareness of the new song and pending album is staggeringly high, not just among fans but among casual denizens of the mediascape.

 
BACK TO RUMOR MILL
 
TOP 20: JUST TRUST US
A second sonic Boom (4/18a)
Check It Out Now
ON THE COVER:
AARON BAY-SCHUCK
AND TOM CORSON
Bunny's hoppin' again. (4/17a)
Check It Out Now
NEAR TRUTHS:
PRIMARY NUMBERS
Hats off to Larry (4/17a)
Check It Out Now
TAY’S FORTHCOMING DEBUT: WE ARE TORTURED BY SPECULATION
So many questions (4/17a)
Check It Out Now
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/19a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions