Quantcast

STUDIES: GEN Z, MILLENNIALS, APPLE, SPOTIFY, MORE

On the eve of Cupertino's highly anticipated iPhone event, the site Patently Apple is pointing to a study by marketing shop Fluent that gives Apple Music a lead over Spotify among Gen Z and Millennial users.

According to the study, among paid audio service subscribers, Gen Z (18-24) users preferred Apple Music over Spotify by 19-17%, while Millennials (25-34) took Apple 14% to 9%. Pandora and YouTube Red took third place among Gen Z and Millennials, respectively. Fluent says that the popularity of the iPhone accounts for the tendency of younger users to choose Apple's native services.

However, another study, conducted by The Ambassadors Company's teen marketing whiz Maxine Marcus (and yes, she too is a teen), finds that Spotify is still the main music source for Gen Z at 38% over Apple Music's 28%. SoundCloud took third place with 22% in that study.

Convenience, social elements and exclusive content were cited in the study as key elements in these preferences.

Expect more tidbits about Apple Music at and around the event.

NEAR TRUTHS: KINGDOMS
File under: The enemy of my enemy is my friend. (3/26a)
ONE SHINING HITS LIST
She shoots, she scores! (3/26a)
YTD MARKET SHARE
Zeroing in on the elite teams (3/28a)
BEST IN THE WEST:
STEVE BERMAN
High time for another Eminem skit (3/26a)
MUSIC REVENUE TOPPED $17B IN 2023: RIAA
Streaming subscriptions lead the charge. (3/27a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)