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THE SECOND COMING
OF TROYE

“My My My!”—the lead single from Troye Sivan’s upcoming sophomore album—is streamable and downloadable at your DSP of choice, including iTunes, where the track is already #5. The accompanying video, directed by Grant Singer (Lorde, The Weeknd), has premiered on Vevo.

Sivan describes “‘My My My!’ as “a song of liberation, freedom and love. Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you’ve always wanted to, and dance the way you feel—hopefully even to this song.”

The 22-year-old, South Africa-born, Australia-based artist will be ubiquitous in the spring, when his new album (title and date TBA) will be released by Capitol, while he’s been hand-picked by designer Pierpaolo Piccioli as the face of the Valentino menswear ad campaign.

 

2018 MIDYEAR MARKETSHARE
UMG is dominating the first six months. (7/19a)
AT THE HALF:
U.K. MARKETSHARE
Universal builds a lead. (7/19a)
ANTE UP: I.B. BAD
ON VALUATION
Money changes everything. (7/19a)
SPOTIFY OPENS ACCESS TO PLAYLIST CREATORS
Send in the songs. (7/19a)
YOUR TOP 20: NOBODY BEATS THE DRAKE
"Scorpion" still stinging. (7/19a)
WHO ARE THE RAINMAKERS?
We promise this special issue won't be dry.
THE A&R EXECS
That stands for Artists and Repertoire, in case you were wondering.
PIZZA AND MARKETSHARE
I'm winning this one.
THE BOILER ROOM
It's the new tape room.
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