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NEW RELEASES: WHITE SHOULD REACH #1

Third Man/Columbia’s Jack White is due to take the #1 spot on our next Top 50 chart, barring—as we are now perpetually obliged to note—any big surprise drops. White’s highly experimental Boarding House Reach will make most of its total from a ticket bundle and D2C sales. Here’s what we know based on early reads.

Jack White (Third Man/Columbia) 115-125k total activity, 110-120k album
Toni Braxton (Def Jam) 13-18k, 9-13k
Jordan Davis (MCA Nashville) 10-15k, 7-11k
George Ezra (Columbia) 7-11k, 5-8k

In holiday news, Passover begins on Friday. We'll make the charoset—you use too many walnuts.

THE ACMS: MOSTLY LIVE AND REALLY REAL
Moving in the right direction (9/18a)
2020 EIGHT-MONTH MARKETSHARE SCORECARD
Interscope #1 in latest power rankings (9/17a)
WASSERMAN SEALS THE DEAL
But what's behind door #2? (9/17a)
SURFACES LEVEL UP
Peaking at just the right time (9/18a)
NEAR TRUTHS: HERE'S THE DEAL (AND THE ROAD AHEAD)
This column pairs well with BBQ sauce. (9/15a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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