A BLUEPRINT FOR PODCAST PROMO

Blueprint Radio has launched a specialized division to pitch musicians as guests on podcasts, having already worked Tom Odell, Freya Ridings, Professor Green and Kioko. Next stop is the States.

Blueprint Radio founder Chris Slade, a former radio promo exec and at Alchemy Radio and EMI Records, is a director of Blueprint Pods along with podcast specialist Sophie Paluch.

“Internationally we know podcasts can reach audiences of millions and it helps they are not subject to location restrictions like a lot of other online content,” Paluch said. “Placing artists within the huge world of American podcasts is an excellent opportunity to introduce talent into the U.S. market.”

Blueprint Pods is said to be the U.K.’s first podcast-led plugging service, and works closely with hosts, brands, producers and curators, as well as hosting platforms such as Audioboom and A-Cast.

“Podcasts present a huge opportunity for artists and rights holders,” said Slade. “We wanted to be the first company that fully services this fast developing market in the way in which it deserves.”

Paluch added, “5.2m people listen to podcasts in the U.K. every month and 45% of them are under 35. They are also some of the most engaged audiences with over 25% sharing and reposting content—and we think these are numbers that no one can ignore. We believe that music audiences are now hungrier than ever to know more about the artist behind the music and podcasts are the ideal way to do this as well as a chance for artists to reach new audiences.”