Sam Potts has exited his role as Head of Radio Promotions at Columbia to join AWAL as VP of Promotion. He brings over 14 years of experience to Kobalt.

Based in London, Potts will run AWAL’s U.K. and international digital accounts team, driving promotional strategy with streaming platforms as well as overseeing radio and TV promotion strategy for AWAL releases.

He will also work closely with the U.K. and international marketing teams on audience development and growth strategies for AWAL artists.

Potts spent more than 12 years at Sony, where he led Columbia’s radio department as well as DSP promotion for artists including Calvin Harris, Mark Ronson, Kings of Leon, Foo Fighters and George Ezra.

“Sam is one of the most forward thinking and progressive executives in the business and brings a wealth of experience and expertise to the role,” AWAL General Manager Paul Trueman said. “His innovative and entrepreneurial outlook will add huge value to AWAL artist campaigns. I’m looking forward to working closely with Sam as we continue to develop and break artists.”

Potts is also known for co-founding music industry networking organisation Young Guns, which provides networking, education and opportunities for young people entering the industry, and he helped launch music tech event concept Buzz Jam, which brings together computer coders and musicians for live performances.