AUDIGENT RAISES CASH

Unlike the staff at HITS, Audigent Executive Chairman Brian Brater, left, and CEO Drew Stein are no longer financed by the spare change they find in the couch.

Scooter Braun and Zach Katz's Raised in Space has led a round of investment for data management platform Audigent, which has completed a $6.7 million Series A round of financing.

The funding will allow Audigent to continue its expansion as a first-party data platform for the entertainment, sports and lifestyle verticals. Warner Music Group and Alibaba Entertainment Chairman Gao Xiaosong are among the investors.

Raised in Space President Shara Senderoff (right) will join the board as will Galaxy Digital’s Sam Englebardt.

The investment will help the company expand its sales and marketing efforts as well as develop proprietary data products. Audigent is an all-in-one solution that purges fraudulent IDs and duplicates through verification, provides auditability across multiple blockchain ledgers, and delivers actionable and ownable audience banks.

Senderoff said, “Reaching audiences with precision ROI will give unprecedented meaning to how we utilize data in-music and entertainment across the board. Audigent is making a critical change to the mindset of a marketer, it’s no longer a routine media spend but now a strategic media investment. This is a game-changer.”