Quantcast
2019 VS. 2018: TALE OF THE TAIL

Total U.S. music consumption in 2019 was, as this graph demonstrates, bigger than 2018’s total by 10% (nearly 60m), with streaming’s growth more than compensating for continued shrinkage in retail sales. Yet activity in the Top 200 was comparatively flat. So where was the uptick?

For one thing, the long tail of streaming was truly in evidence, as titles outside the Top 200, including deep catalog, showed continued life. With catalog in particular, streaming is beginning to look like the CD revolution on steroids, as consumers who already own classic recordings simply find it more convenient to stream.

But this data also suggests a significant expansion of the streaming demographic, as voice activation in particular added more adults and little kids to a user base that’s been dominated by teens and twentysomethings leaning on the button.

HITS LIST IS HAVING
A HEAT WAVE
Pass the BBQ sauce. (7/2a)
TOP 20: A LIL MORE OF THE SAME
Like a broken record... (7/2a)
WATCH THIS
We aim to please. (7/3a)
BLACK MUSIC MONTH:
6 IN THE MORNIN'
Origin story of the real OGs (7/2a)
PRE-HOLIDAY PONDERING:
POP TOP EDITION
Have another Beer, we insist. (7/2a)
WHAT NEXT?
The biz ponders action after some reflection.
GRAMMY SPECULATION
100% guaranteed to be somewhat accurate, probably.
BLACK MUSIC MONTH
...continues.
TRUMP'S IN THE BUNKER
Just to inspect it, though.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)