Quantcast

BROCKHAMPTON'S BUBBLING

RCA's Brockhampton has caught fire with their single "SUGAR." The ultra-hip group's bubbling track is garnering heavy action at nearly every platform and chart.

As RCA begins to pile on adds at Top 40, Co-President Joe Riccitelli explains the buzz behind the breakthrough: "We wanted to be patient and take advantage of the fall tour. We made sure we got everyone out to every show at every format. I knew once they saw the show it would be the catalyst. Everyone who saw the show said, 'We've never seen anything like this, and we want to be a part of it.'"

At Spotify U.S., the track hit #25 over the weekend, a new peak for "SUGAR." It racked up 7m streams last week, up 54%. It also entered the top 40 at Apple Music.

Plenty of activity at TikTok (over 1.3m videos) has triggered additions to playlists on DSPs. "SUGAR" also leaped from #100-72 at Shazam.

"Since we impacted the record at radio we have seen growth from about 1.5m streams per week to 7.5m this week. I truly believe this is only the beginning to them being the biggest boy band in the world. Trust me, I've worked with a lot of boy bands," Riccitelli noted, adding that he and fellow Co-President John Fleckenstein had been working on their own TikTok school bathroom challenge until somebody called human resources.

NEAR TRUTHS: SPRING BLOOMS
Here come the big guns. (3/28a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/28a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)