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BROCKHAMPTON'S BUBBLING

RCA's Brockhampton has caught fire with their single "SUGAR." The ultra-hip group's bubbling track is garnering heavy action at nearly every platform and chart. 

As RCA begins to pile on adds at Top 40, Co-President Joe Riccitelli explains the buzz behind the breakthrough: "We wanted to be patient and take advantage of the fall tour. We made sure we got everyone out to every show at every format. I knew once they saw the show it would be the catalyst. Everyone who saw the show said, 'We've never seen anything like this, and we want to be a part of it.'"

At Spotify U.S., the track hit #25 over the weekend, a new peak for "SUGAR." It racked up 7m streams last week, up 54%. It also entered the top 40 at Apple Music

Plenty of activity at TikTok (over 1.3m videos) has triggered additions to playlists on DSPs. "SUGAR" also leaped from #100-72 at Shazam

"Since we impacted the record at radio we have seen growth from about 1.5m streams per week to 7.5m this week. I truly believe this is only the beginning to them being the biggest boy band in the world. Trust me, I've worked with a lot of boy bands," Riccitelli noted, adding that he and fellow Co-President John Fleckenstein had been working on their own TikTok school bathroom challenge until somebody called human resources.

 

HITS LIST IS HAVING
A HEAT WAVE
Pass the BBQ sauce. (7/2a)
TOP 20: A LIL MORE OF THE SAME
Like a broken record... (7/2a)
WATCH THIS
We aim to please. (7/3a)
BLACK MUSIC MONTH:
6 IN THE MORNIN'
Origin story of the real OGs (7/2a)
PRE-HOLIDAY PONDERING:
POP TOP EDITION
Have another Beer, we insist. (7/2a)
WHAT NEXT?
The biz ponders action after some reflection.
GRAMMY SPECULATION
100% guaranteed to be somewhat accurate, probably.
BLACK MUSIC MONTH
...continues.
TRUMP'S IN THE BUNKER
Just to inspect it, though.
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