SPOTIFY REVAMPS NEW MUSIC FRIDAY

Spotify has rebranded one of its flagship global playlists and rolled out an updated experience and campaign for New Music Friday.

Beyond the playlist—which has over 8m followers worldwide and 43 different versions—the update includes a global visual rebrand, a social marketing campaign, increased distribution within the platform and included a new social-share card experience for artists with tracks in the U.S. version of NMF (available for included artists via Spotify for Artists).

“Spotify is excited to be debuting a fresh new look for one of our most loved and influential playlists, New Music Friday,” said Jeremy Erlich, Spotify’s Co-head of Music. “Our playlist has long been considered a destination for discovery and an important springboard for artists and their new music, and we are thrilled to be providing a newly revamped version so fans worldwide can continue to come and discover great new music every week, bolstered by our expert editorial voice.”

New Music Friday, which originally debuted in 2014 as “New Music Tuesday” before switching in 2015, has become one of the most popular and eagerly anticipated playlists on all DSPs.

Regarding the impact and and influence of making NMF, Capitol star Lewis Capaldi said, “New Music Friday was the first place anyone except my pals ever found my music. It got the music out to so many people and, genuinely, without the support of those playlists I wouldn’t be doing this every day, I have no doubt about that.”

Read more about the global re-brand of NMF here.