WHAT IT IS: The L.A.-based four-piece—lead singer Joe Jonas, keyboardist Cole Whittle, guitarist JinJoo Lee and drummer Jack Lawless—was born from Jonas’ long-brewing plan to launch an offbeat pop project inspired by the melodic R&B of Earth, Wind & Fire and Hall & Oates. Inspiration for the single came out of a misunderstanding from a conversation between Swedish producers Mattman & Robin; the hitmakers were talking about getting cake by the ocean, when, in actuality, they wanted a “sex on the beach” cocktail. “The song was a total breakthrough,” says Jonas.
ALBUM: SWAAY EP
RELEASE DATE: 10/23
SINGLE: “Cake by the Ocean”
TV: Recently on Fallon, GMA, E! News
LIVE: Headlining N.A. dates on Greatest Tour Ever Tour through Dec.
INTERNET: 192% increase to site after EP release/tour announcement; 1m+ video views for single in one week; 113k Instagram followers, 32.7k Twitter followers, 23.5k Facebook likes; #1 on Spotify Global Viral 50 chart for three weeks
RADIO: #28 at Pop radio
PRESS: EW (“They have a spry, playful chemistry on SWAAY”), People (“Between the groovy guitars and Jonas’ funky falsetto, the ‘70s-tinged track is reminiscent of…’Get Lucky.’”), Cosmopolitan, MTV News, Teen Vogue, ET, People, Perez Hilton, Idolator, J-14, PopCrush, JustJared, InStyle
BOOKING: Brian Manning/CAA
PUBLISHING: UMPG
MANAGEMENT: Philymack