WHAT IT IS: At 19 years old, Lil Yachty and his whimsical brand of “boat music,” along with his signature beaded red braids, have taken the Internet and hip-hop by storm. His mind-blowing “1 Night” video went viral, attracting 40m views to date. His first headlining tour sold out in minutes. He modeled for Kanye West during his Yeezy Season 3 event at MSG, became the face of the Puma x Pink Dolphin line, shut down Times Square and starred alongside NBA champion and All-Star Lebron James in a Sprite ad. His first mixtape, Lil Boat, is approaching 300m streams, and “1 Night” is nearing platinum certification.
ALBUM: Lil Boat (mixtape)
RELEASE DATE: 7/5
SINGLE: “1 Night”
TV: 2016 BET Hip Hop Awards
LIVE: Sold out his first 25-date headlining tour; currently on a 35-city tour with Rae Sremmurd
INTERNET: Approaching 300m streams (averaging 15m+ streams per week); 40m YouTube views on official video; 1m Instagram followers; online Sprite commercial with Lebron James
RADIO: Impacted 8/22; went #1 Most Added at Urban and #2 Most Added at Rhythm with several early adds before impact date;
currently Top 20 on Urban radio chart and Top 25 at Rhythm
PRESS: N.Y. Times, XXL (2016 Freshman cover), Forbes, Fader, Esquire (“The Future of Hip Hop”), W Magazine, Pigeons & Planes (Best New Artists of 2016), New York Observer, HighSnobiety, Complex, Fader, Rolling Stone (“The Stylistic Vanguard of Modern Rap”), more
BOOKING: Jacqueline Reynolds-Drumm (ICM), Yves Pierre (ICM)/Quality Control Booking
PUBLISHING: BMI
MANAGEMENT: Kevin “Coach K” Lee/Solid Foundation Management