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TAYLOR’S LOVER: READING BETWEEN THE LAYERS
It goes deep in places. (8/23a)
THE GRAMMY CHEW:
ALBUM CONTENDERS
These machers have one-track minds. (8/23a)
NEAR TRUTHS:
IT’S TAYLOR’S TIME
Looking at her big week from a different angle. (8/23a)
LOVE FOR LOVER FROM SCOTT AND SCOOTER
An olive branch? (8/23a)
UNDER HIPGNOSIS: MERCK CATALOGS HIS PLAN (PART 1)
From the horse's mouse (8/23a)
TAYLOR SWIFT!
Taylor Swift. Taylor Swift? Taylor Swift; Taylor. Swift. Taylor Swift!
TAYLOR SWIFT.
Taylor Swift...  
TAYLOR SWIFT?
Taylor Swift. Taylor Swift. Taylor Swift.   
TAYLOR. SWIFT.
Taylor!
THE B-SIDE
Tyler Rich (Valory)
2/27/18

WHAT IT IS: Raised in Yuba City, a small farming community in Northern California, Tyler Rich found his love of music early on, while singing classics with family around a Christmas tree; favorites spanned genres and included Creedence Clearwater RevivalMichael JacksonThe Beatles and Tom Petty. At age eight, a cousin introduced him to the country sounds of George StraitGarth Brooks and Alan Jackson. At 14, his grandparents surprised him with a guitar so he could join in the annual jams. Fast forward to college graduation and getting a degree in economics, when Rich moved to L.A. to pursue a different game of numbers: music. He explored various genres through songwriting and bands before taking the leap as a solo artist. Since then, his once-Sacramento-centric fanbase has grown significantly, leading him to a record deal with Valory and a publishing agreement with Big Machine Music. While introducing his amplified sound and infectious energy coast to coast, the 2018 CMT Listen Up Artist has moved to Nashville and become a road warrior, performing alongside some of the genre’s top acts, which include Dustin LynchSam HuntBrett EldredgeJustin Moore, Cole Swindell and Dan + Shay.
SINGLE: “The Difference”
LIVE: Opening for Justin Moore at the Ryman Auditorium on 5/2
INTERNET: 15.2k monthly Spotify listeners, 48.1k monthly Spotify streams, 1.6m streams to date; 300k YouTube views to date
RADIO: 4/2
BOOKING: Barrett Sellers/WME
PUBLISHING: Big Machine Music
MANAGEMENT: Peter HartungNeil Vance/L3 Entertainment