HITS Daily Double : The B-Side - YK Osiris (Def Jam)

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		TAYLOR’S LOVER: READING BETWEEN THE LAYERS It goes deep in places. (8/23a) Check It Out Now THE GRAMMY CHEW: ALBUM CONTENDERS These machers have one-track minds. (8/23a) Check It Out Now NEAR TRUTHS: IT’S TAYLOR’S TIME Looking at her big week from a different angle. (8/23a) Check It Out Now LOVE FOR LOVER FROM SCOTT AND SCOOTER An olive branch? (8/23a) Check It Out Now UNDER HIPGNOSIS: MERCK CATALOGS HIS PLAN (PART 1) From the horse's mouse (8/23a) Check It Out Now
		TAYLOR SWIFT! Taylor Swift. Taylor Swift? Taylor Swift; Taylor. Swift. Taylor Swift! TAYLOR SWIFT. Taylor Swift... TAYLOR SWIFT? Taylor Swift. Taylor Swift. Taylor Swift. TAYLOR. SWIFT. Taylor!

THE B-SIDE

YK Osiris (Def Jam)

5/8/18

WHAT IT IS: In March, “Valentine” was posted on YouTube. It was played more than 2m times in 10 days and then exploded, averaging 700k plays per week. The song became a viral phenomenon; by the time the track launched at DSPs on 4/20, views were at 6m. Osiris’ growth and engagement on Instagram have surged rapidly, making him one of the hottest new artists to come out of Florida.
ALBUM: Mixtape this summer
SINGLE: “Valentine”
LIVE: Southeast run in May
INTERNET: Up 500k+ Instagram followers since top of March (now at 565k)
PRESS: IG videos of Osiris singing have garnered 2m+ views, have been reposted by WorldStar, Media Take Out, Baller Alert and Industry on Blast
MANAGEMENT: Alexander “AE” Edwards