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STRINGER ON "THE ISSUES AND ACTIONS NEEDED"
Sony Music is all in. (6/1a)
"REAL AND CONSTRUCTIVE CHANGE": SIR LUCIAN SPEAKS OUT
UMG is all in. (6/1a)
RAPINO: SUPPORTING BLACK CULTURE, ANTI-RACISM
Live Nation is all in. (5/30a)
WMG ON COPING WITH THE MOMENT
Warner Music is all in. (6/1a)
ARTISTS MAKE THEIR VOICES HEARD (UPDATE)
The stars are coming out. (6/1a)
TUESDAY
THE SHOW MUST BE PAUSED
TIME TO REFLECT
TIME TO ACT
THE B-SIDE
YK Osiris (Def Jam)
5/8/18

WHAT IT IS: In March, “Valentine” was posted on YouTube. It was played more than 2m times in 10 days and then exploded, averaging 700k plays per week. The song became a viral phenomenon; by the time the track launched at DSPs on 4/20, views were at 6m. Osiris’ growth and engagement on Instagram have surged rapidly, making him one of the hottest new artists to come out of Florida.
ALBUM:
Mixtape this summer
SINGLE:
“Valentine”
LIVE:
Southeast run in May
INTERNET:
Up 500k+ Instagram followers since top of March (now at 565k)
PRESS:
IG videos of Osiris singing have garnered 2m+ views, have been reposted by WorldStar, Media Take Out, Baller Alert and Industry on Blast
MANAGEMENT:
Alexander “AE” Edwards