BIG CHANGES AT RCA: EDGE UPS PITTS TO PREZ, FLECK TO COO; RICCITELLI TO EXIT
Recalibrating for changing tastes. (1/15a)
DANGEROUS TIMES: A CONVERSATION WITH MORGAN WALLEN
As his song says, "Livin' the Dream." (1/14a)
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RAINMAKERS
Bring your umbrella.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
HOW TO FIND 11,780 VOTES
It's the way all the biggest mob bosses did it.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
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WHAT IT IS: In March, “Valentine” was posted on YouTube. It was played more than 2m times in 10 days and then exploded, averaging 700k plays per week. The song became a viral phenomenon; by the time the track launched at DSPs on 4/20, views were at 6m. Osiris’ growth and engagement on Instagram have surged rapidly, making him one of the hottest new artists to come out of Florida.
ALBUM: Mixtape this summer
SINGLE: “Valentine”
LIVE: Southeast run in May
INTERNET: Up 500k+ Instagram followers since top of March (now at 565k)
PRESS: IG videos of Osiris singing have garnered 2m+ views, have been reposted by WorldStar, Media Take Out, Baller Alert and Industry on Blast
MANAGEMENT: Alexander “AE” Edwards