HITS Daily Double : The B-Side - YK Osiris (Def Jam)

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THE B-SIDE

YK Osiris (Def Jam)

5/8/18

WHAT IT IS: In March, “Valentine” was posted on YouTube. It was played more than 2m times in 10 days and then exploded, averaging 700k plays per week. The song became a viral phenomenon; by the time the track launched at DSPs on 4/20, views were at 6m. Osiris’ growth and engagement on Instagram have surged rapidly, making him one of the hottest new artists to come out of Florida.
ALBUM: Mixtape this summer
SINGLE: “Valentine”
LIVE: Southeast run in May
INTERNET: Up 500k+ Instagram followers since top of March (now at 565k)
PRESS: IG videos of Osiris singing have garnered 2m+ views, have been reposted by WorldStar, Media Take Out, Baller Alert and Industry on Blast
MANAGEMENT: Alexander “AE” Edwards