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THE ACMS: MOSTLY LIVE AND REALLY REAL
Moving in the right direction (9/18a)
2020 EIGHT-MONTH MARKETSHARE SCORECARD
Interscope #1 in latest power rankings (9/17a)
WASSERMAN SEALS THE DEAL
But what's behind door #2? (9/17a)
SURFACES LEVEL UP
Peaking at just the right time (9/18a)
NEAR TRUTHS: HERE'S THE DEAL (AND THE ROAD AHEAD)
This column pairs well with BBQ sauce. (9/15a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
THE B-SIDE
Sub Urban (Warner Records)
10/22/19
 

WHAT IT IS: 19-year-old singer/songwriter/producer Sub Urban’s breakout viral hit, “Cradles,” has been exploding online—with 130m+ cumulative streams across platforms—and has been used more than a billion times on TikTok, making it one of the biggest songs on TikTok to date. Following his previously released alternative banger, “Isolate,” the new video for “Cradles,” which premiered via Alt Press, portrays a nightmare come to life. The video— envisioned entirely by Sub Urban himself and directed by Andrew Donoho—is a glimpse into the brilliantly twisted mind of Danny Maisonneuve (aka Sub Urban), one of the most exciting new artists to watch.
SINGLE:
“Cradles”
LIVE:
Chicago show at Schubas Tavern 11/23
INTERNET:
Single used more than a billion times on TikTok; average Instagram engagement is 20%; IG followers growing by about 10% per month
RADIO:
Impacted Alternative on 7/29; #44-40 at press time, 279 spins (+68), 765k (+75k/37*); recent adds at KTEG, WRIS, Music Choice, KXTE, WEBN-F2, WZRH, WARQ-F2, WRMR
PRESS:
Alternative Press, Genius, Billboard
BOOKING:
Marty Diamond/Paradigm