In a recent conversation with HITS’ streaming guru Ranya Khoury, Founder/CEO of Chillhop Music Bas van Leeuwen spoke about the simple pleasures of running a promotional channel, label and brand that has built a global community of Lo-Fi music fans. Inspired by wanting to spread awareness about a genre that is typically left on the back burner, the channel has amassed 2.66m+ subscribers over 7 years and generates over 130k views on its livestream videos daily.

Operating out of Rotterdam, Netherlands, Leeuwen and his team of 25 challenge the typical business model and have built Chillhop Music into more than just a music company. In addition to having an online presence, the company has spent time developing a live presence by holding events and building a café in its headquarters. Their live and interactive development showcases the laid-back atmosphere Lo-Fi music organically creates. With plans to create a podcast, design more merchandise and host future events, Chillhop Music's vision revolves around re-framing the genre's rep.

“On the surface level, you could see us as a hybrid between promotional channel, label and publisher. If you look further than that you’ll be able to see that we're a brand that helps people have a more relaxed everyday life,” says Leeuwen.

To learn more about Chillhop Music, click here. Stream their flagship playlist Chillhop Radio on Spotify below.