Rapper, singer/songwriter, producer and composer IKKA has inked a deal with Mass Appeal India.

With over 1b global streams to date, Ikka is gearing up to release his full-length debut album, I, on the hip-hop-focused label in the coming months. The album features an array of collaborations with the likes of DIVINE, Raftaar, Lil Golu and more.

Additionally, IKKA will drop the first single off the album, “Level Up,” f/DIVINE on 10/16 with label mate DIVINE. The track’s music video will premiere on Mass Appeal India’s YouTube channel.

Mass Appeal India was launched in August 2019 as a partnership between Nas’ urban culture focused entertainment company Mass Appeal and Universal Music India.

“We started Mass Appeal India to give local, talented artists a platform to rise and achieve their dreams. IKKA is just that, an incredible talent making great music, and I am proud to welcome him to the squad,” shared Nas.

IKKA added, “It’s an honour to be part of such a thriving ecosystem and I am looking forward to collaborating with Mass Appeal India to deliver some path-breaking hip hop hits for global audiences.”