APPLE BOOSTS IVORS TALENT

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APPLE BOOSTS IVORS TALENT

10/25/19

Apple Music has pledged support for the songwriting community by teaming up with The Ivors Academy in the U.K. to help celebrate rising talent and broadcast content from the annual awards ceremony.

As part of the three-year deal, Apple will sponsor a Rising Star Award at The Ivor Novellos that will honour young British or Irish songwriters and composers who demonstrate exceptional potential and ambition. In addition to the award, the winner will receive support and mentorship from the Apple Music team, who are also going to create a new series of educational workshops and events for The Ivors Academy members.

Content from the event will be broadcast across Apple Music, including Beats 1.