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J. COLE GETS TO THE HEART OF THE MATTER
Artist opens door to new album. (4/20a)
FROM SIR, WITH LOVE (UPDATE)
An embarrassment of riches (4/20a)
YEEZY'S ONE-TWO PUNCH
Kanye's been busy; now he can dive back into Twitter. (4/20a)
VIVENDI EXPLORING UMG IPO
Pass the cheese puffs, s'il vous plaît. (4/20a)
TOP MONEYMAKERS: DRAKE AND CARDI CLEAN UP
It's not fair to the rest of the kids. (4/20a)
ASK YOUR TASK FORCE
Tina gets advice, whether she wants it or not.
WHEN PUBLISHERS GET MASTERFUL
Why the recording side still holds an allure.
DOES THIS PIZZA TASTE WEIRD TO ANYBODY ELSE?
I actually ate, like, five pieces. But still.
ROBOT MUSIC SUPERVISORS
It's already happening.
THE B-SIDE
STRANGER THINGS HAVE HAPPENED
4/12/18

BY NICOLE GHAPGHARAN

Mackenzie Nicole, a familiar voice to Strange Music fans, released her long-awaited debut album The Edge today (4/13). The album release party was held at Strange Music on 4/6, coincidentally located just across from HITS, which made it impossible for them to turn us away. 

She performed four songs from the upcoming album, including “Preview” and “Back to You,” and hinted the latter would be her next single. She also noted pre-saving the album on Spotify would get you a sneak peek at the track's music video, which you can look forward to soon. 

While The Edge is her first full-length project, Nicole has been featured on numerous Tech N9ne songs since she started her musical career at just nine years old. Her stage presence and confidence is unmatched to any other performance I’ve seen in 2018—an energy that is bound to impress in the shows to come this year.

Traditionally a hip hop-heavy independent label, Strange Main is a new arm of Strange Music with a focus on pop. As the first–and lead–signing, Nicole is setting the tone for stand-out pop as a new face of Strange. The duality of having been classically trained as a singer while growing up in Strange's hip hop family is certainly present in her music.

Watch the vid for “Preview” here and catch her on tour with Tech N9ne, the dates for which you'll find here.

Pictured right before things got strange are (L-R): Strange Music VP Dave Wiener, Push Promotion's Paula Tuggey, Strange Music CEO Travis O' Guin, Nicole, HITS prexy Todd Hensley, Strange Music EVP Pop Brian "Ponch" Hudgens, and Promo Solution's Bob Weil.

PLAYLIST OF THE WEEK: COACHELLA
4/9/18

Each week Ranya Khoury sifts through the dregs of the Internet to bring you the very best in playlisting. 


In just a few days, the first weekend of the 19th annual Coachella Valley Music and Arts Festival will kick off at Indio's Empire Polo Club. Amidst packing and planning, you’ll probably catch yourself dreaming of the revelry to come. And we all know it's best to prepare yourself with a few playlists that highlight the artists you’re eager to see. Lucky for you, Coachella has a set of curated playlists on Spotify, saving you valuable time to apply sunscreen and count your Advil.

I got the inside scoop from Sam Schoonover, who dished on the magic that happens behind the scenes. As part of the digital team at Goldenvoice, Schoonover recently took on the role as head playlist curator for Coachella’s Spotify page. His interest in curating playlists, however, started long before his involvement in digital media. As an elementary school kid passing around mix-CDs to friends, Schoonover quickly realized his passion in helping others discover music. “To me, playlists are a really easy and effective gift to give people who love stories. I think about all of the elements that go into creating a playlist—the music, playlist title, description and imagery”; all play a role in how the story is told. “This helps people connect on a deeper level. For Coachella, I based the playlists' themes on experiences that everyone shares [at the festival]; the grass, the shade, day parties, sunsets, bright lights and big sounds.”

It wouldn’t be Coachella without the famous multi-genre lineup. “The popularity of [this type of festival] has taught people that it’s okay to love multiple genres of music”, said Schoonover. With such a diverse lineup, Schoonover decided to connect each theme with a certain genre. For example, his Sundown Sounds playlist is rife with hip-hop and dance music, featuring artists such as Vince StaplesBROCKHAMPTONPetit Biscuit and Kygo.

Aside from his work at Goldenvoice, and the time spent managing his own playlist network, Sam surrounds himself with fellow music lovers. In doing so, he’s been able to connect and collaborate with creatives at places like Splash House. Since 2014, he’s been part of the Splash House team in charge of organizing the lineup. To check out his full portfolio of endeavors, visit his website here.

As for this year's pilgrimage, put down the body paint and check out the sonic goodies right here.

GATHER 'ROUND THE "CAMPFIRE"
4/6/18

Aminé dropped new track "Campfire" with an accompanying video today (4/6), marking the first release since 2017's Good For You and the viral 4x-platinum success of "Caroline." 

Featuring hip hop trio Injury Reserve, the track was released via CLBN/Republic. Meanwhile, the video sees both Aminé and Ritchie with a T sporting new 'dos and includes an honest debate on the pronunciation of "rural." Get hooked on the phonics below. 

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