Sony Music U.K. has further amplified its move into the podcasting space with the promotion of Adam Cardew to the newly created role of VP of Podcasting & Creative Strategy.
He's tasked with launching a series of innovative, artist-led projects that tap into the increasingly important audio space.
Working from within Sony's 4th Floor Creative team, Cardew will be managing the U.K. podcast division and overseeing the company’s creator network—the influencer and creator program that services all Sony Music U.K. labels. He will also be collaborating with the U.S. on podcast initiatives.
The hire marks the next phase for 4th Floor Creative, which spans brand partnerships, sync and creative, digital and audience development. It follows on from Sony announcing a joint venture earlier this year with podcast production company Broccoli Content, led by Renay Richardson.
