STATE OF THE STATE: BMLG

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Music City

STATE OF THE STATE: BMLG

7/11/16

“As the reach of the label continues to grow, bigger and more significant multimedia opportunities grow right along with it,” says Big Machine Label Group President/CEO Scott Borchetta.

“Even though I didn’t see it coming, arguably the biggest instigator of those opportunities was my time on American Idol. Learning a new production paradigm, a new set of major media players and recognizing so many more ways to smash more media together for our artists to exploit has been extremely exciting and eye-opening. Narrowcast marketing, turbocharged D2C, digital destruction and disruption—the wilder West is here, and there’s no end in sight. The music business is dead—long live the music business!”