NEXT ROUND IS ON US: JENNIE SMYTHE

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		HITS LIST: HORSEPOWER VRRMMMM (5/17a) Check It Out Now NEAR TRUTHS: VARIANTS Celebrity death match underway on album chart (5/17a) Check It Out Now OH, TANNENBAUM! ANOTHER GREAT CAREER HITS THE SKIDS Another talented journalist trapped in the career cul de sac (5/17a) Check It Out Now THE COUNT: LIVE NATION TAPS TYLER, POST, BLINK FOR TOP U.S. FESTS Cornering the market on surefire headliners (5/17a) Check It Out Now STAPLETON, WILSON BIG WINNERS AT THE ACMs A genre mash-up at the home of the Cowboys (5/17a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

Music City

NEXT ROUND IS ON US: JENNIE SMYTHE

7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content.

What’s your drink of choice?

Jack and Coke, but right now it’s just water.