UMG Nashville has upped Royce Risser to EVP of Promotion. Risser, who spent the last 11 years as SVP of Promotion for the company, will continue to oversee the department’s activities.

The occasion inspired UMGN ruler Mike Dungan to colorfully mix some metaphors. “Royce rides herd on four major-label imprints while landing all the planes, ensuring that each of the singles and the artists receive the best effort possible, and remaining focused on the big-picture job that always goes farther than #1 on the charts,” Dungan offered, “Yet he saves just enough energy to occasionally push people into bushes. I am proud of Royce, honored to work beside him and happy to announce this promotion.”

Risser came to Nashville from his native SoCal on a football scholarship from Vanderbilt, where he earned a BS and master’s degree. He joined MCA Records in 1991 as an intern before being hired full-time as a promotion assistant. Through the years, Risser climbed the ranks, assuming the role of SVP of Promotion in 2007. During his time at UMG, Risser has been a part of over 160+ #1 singles.

Risser shares, “I am always so proud to tell people that UMG has been my only home now for 27 years,” said Risser. “I really do still get up in the morning and can’t wait to get to the office to be around wonderful friends and unbelievable artistry. I am also so proud of what this team has accomplished, and I’m looking forward to many more years of working with the best in this business. Go Team UMG!”

The 2-2 Vandy Commodores could use Risser’s expertise and enthusiasm this football season.