Big Loud Records has promoted A&R exec Patch Culbertson to the newly created role of Senior Vice President/General Manager.

Culbertson will oversee day-to-day operations, commercial tactics and creative development for the Records roster that includes Morgan Wallen, Jake Owen, Chris Lane and HARDY.

Seth England, Partner/CEO of Big Loud with Craig Wiseman and Joey Moi, “Patch has been with the Partners since the beginning of Big Loud Records and has helped build the label into what it is today. We want to thank him for his years of service, and to the many more to come.”

Prior to joining Big Loud in 2017, Culbertson spent eight years at Republic Records, last serving as Director of A&R in their New York headquarters. His signings and development included Aminé, Florida Georgia Line, SoMo and The Naked and Famous.