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“It is really important that the contestants have world-class representation, and Irving brings that."
—-Simon Cowell
Wednesday, August 3, 2011

FRONT LINE NOW THE X FACTOR

Management Firm Partners with Cowell’s Syco to Represent Winner
Irving Azoff and Simon Cowell. Talk about your double-X Factors.

Azoff's Front Line Management has partnered with Cowell's Syco Entertainment to represent the winner of the U.S. version of The X Factor, the new music competition show which debuts Sept. 21 on Fox.

The U.S. version of The X Factor features judges Cowell, Paula Abdul, L.A. Reid and Nicole Scherzinger and will award the winner with a $5 million recording contract with Syco/Sony Music Entertainment, being called “the largest prize in television history.”

Front Line managers will work closely with the show’s producers and judges throughout the competition and its live stages, with the company managing both the show’s winning solo artist or group and its finalists.

“I’m proud to be involved with Simon Cowell and X Factor,” said Irving Azoff, Front Line and Live Nation Entertainment ruler. “The Front Line team is excited to mentor this next generation of superstars.”

“I’m really happy to be working with Irving and his team,” said Cowell. “It is really important that the contestants have world-class representation, and Irving brings that."


The X Factor is produced by Syco Television and FremantleMedia North America.

 
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