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Tuesday, September 9, 2014

Beautiful Pay

BEAUTIFUL PAY: The Apple deal to distribute U2’s album free to all iTunes customers is being valued, by the powers in Cupertino, at $100 million—covering product, advertising and marketing. How is that money being divided between the rights holders, i.e. the band and UMG? Is this one of the “unintended consequences” of Apple’s $3 billion Beats acquisition? (9/9p)

 
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