Pandora shares soaring

STILL STANDING: Looks like the Pandora death watch was a bit premature. The Internet radio company’s stock soared to a record high of $32.45 yesterday behind strong December subscriber growth and a new in-car advertising strategy, the New York Post reported. Active listeners increased by 3.8m (5.2%) to 76.2m last month and are up 13% on the year. On the in-car ad front, media reporter Claire Atkinson, notes, drivers will hear just one or two ads during their commute, compared to Pandora’s typical ad load of about four minutes. Interestingly, Pandora shares are up 58% in the last six months, despite the launch of iTunes Radio last September. (1/7a)