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Tuesday, December 17, 2013

The Monster/VEVO Top 10

THE TREATMENT: The full-length clip for Eminem's "The Monster" featuring Rihanna (Shady/Aftermath/Interscope) bowed on VEVO this morning; the frenetic, Rich Lee-directed video attempts to answer the musical question, "Would having a therapist who looked like Rihanna be a help or a hindrance?" Also noteworthy: The Beats Pills ads that accompany this vid, which are tailored specifically for it. And speaking of VEVO, check out the other premieres here and Top 10s here. (12/17a)

 
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