Alt-Pop Xover
BABY YOU CAN DRIVE MY CAR: Gotye’s smash, which has hit #1 at Top 40, is the second Alternative record to cross to Pop so far in 2012, following Fun.’s recent chart-topper, and after Foster the People kicked open the door a year ago. While the conventional wisdom is that the Alt-Pop crossover phenomenon is cyclical in nature, the current iteration of the trend may really have legs, fueled in part by timely exposure via TV commercials, a gambit that has to be considered an integral part of modern-day promotion campaigns. Fun. broke off of a Chevy Sonic spot that debuted during the Super Bowl, while M83—now Top 5 Alternative and threatening to break wide open thanks to a Victoria’s Secret campaign—and Neon Trees, currently being seen and heard in a spot for the Buick Verano, could be the next records to cross in a big way. (4/18a)
THE MUSIC OF CLIVE COMES ALIVE AT CARNEGIE HALL
That's what friends are for. (5/1a)
| ||
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
|
JAMES KING: THE HITS INTERVIEW (PART ONE)
