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Monday, June 7, 2010

NARM's More is Less

GIVE ‘EM MORE: NARM has just unveiled its "Music + More" initiative, a branding campaign designed to inform the buyer about CD enhanced content, including an industry-wide logo affixed to releases. Said org prexy Jim Donio: "We urge the industry to use the logo in advertising and with other promotional media to highlight deluxe music product." Buyers get a free visit by Donio to their homes, where he will lip-synch the songs in the living room. (6/7a)

 
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