We the Kings MTV Twitter Promo

LET’S ALL TWEET AGAIN: S-Curve Records rock band We the Kings are the subjects of a new Twitter-based campaign in which fans’ avatars become pixels in an on-line mosaic of the band and Demi Lovato, duet partner on their new video, “We’ll Be a Dream,” which MTV premiered exclusively today. Those wanting to be included in the mosaic must tweet the hashtag #wtkdemimtv and their photo, a technology exclusive developed by Israeli company Hashtag Art. MTV will house the mosaic on its website and promote it across all platforms. Check the mosaic as it is being created at http://hashtagart.com/wtkdemi. (4/23p)