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Friday, February 6, 2015

VEVO PUMPS IT UP

Vevo announced that it has blown past a major milestone, delivering north of 10 billion monthly global views for the first time in January. That’s an 86% year-over-year increase. January ’15 was also the first month when Vevo had more than 2 billion views in the U.S., up from 1.2 billion a year earlier.

Vevo experienced growth across both mobile and connected TV views, which now account for nearly half of Vevo’s views (49.5%), up from 38.8% last January. In addition, 23 videos were named Vevo CERTIFIED, representing 100m+ views.

Taylor Swift’s “Blank Space” was the most viewed video, amassing more 440m+ views.

 
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