RUMOR MILL
Back to Rumor Mill >
Monday, February 9, 2015

"SHOTS" ON TARGET

by

Retailer's Ad Disguised as Imagine Dragons Grammy Perf Hits the Bullseye

It's a Grammy performance!

It's a Target ad!

Cool it, you two! It's both. Yep, KidinaKorner/Interscope's Imagine Dragons turned in an electric performance of "Shots" during last night's telecast in what turned out to be an ad for Target. The superstore's logo stayed onscreen throughout the song (which the band taped in Vegas), along with the hashtag #MoreMusic.

And like many effective ads, the spot worked like a charm, propelling the tune from the 90s into the 20s at iTunes.

We can't recall the line between show performance and commercial blurring like this before. But we imagine this won't be the last time it happens.

TAGS: Retailer's Ad Disguised as Imagine Dragons Grammy Perf Hits the Bullseye
 
BACK TO RUMOR MILL
 
HITS LIST BLASTS OFF
Space is the place for Tay. (4/29a)
Check It Out Now
SONG STREAMS: SWIFT SETS STREAMING RECORD
What did you expect? (4/29a)
Check It Out Now
SPRING BREAKOUTS: THESE HEATERS ARE STILL HOT
Who's Boomin who. (4/26a)
Check It Out Now
SONG REVENUE: “SWEET” SMELLS OF SUCCESS
Life after "Church" (4/26a)
Check It Out Now
STAGECOACH: SETS TO SEE AND PLACES TO BE
Saddle up, cowboys and cowgirls. (4/25a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions