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Tuesday, August 18, 2015

BEATS 1 EXCLUSIVES: A DOUBLE-EDGE SWORD?

Word has it Beats 1's exclusive new-music premieres are starting to irk some powerful programmers in the terrestrial and satellite spheres, with some observers noting that giving Zane Lowe and company first dibs on a track is turning out to be a bit of a double-edged sword. What are the potential ramifications of giving Beats the exclusive—or in going with its competition? How might acts, managers and labels navigate this contentious terrain going forward?

 
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