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Bartels and Team are Jamming.
Thursday, April 7, 2016

DEFTLY DONE

Steve Bartels’ Team Def Jam is celebrating heat on multiple fronts. Kanye West’s The Life of Pablo, having gone wide for streaming, now threatens to be the #1 album on this week’s SPS chart based almost entirely on streams—a historic first. The Big Sean-Jhené Aiko project Twenty88 will bow near the top of both our sales and SPS charts. Desiigner’s “Panda” is a bona fide breakout, now inside the Top 10 at iTunes.

Meanwhile, Rick Sackheim’s promo squad is on fire, with 50 adds at Pop in five days on Rihanna’s “Kiss It Better” (as her album remains a steady seller and video views explode); Top 15 status for the latest Justin Bieber smash, “Company” (with attendant huge retail); and a strong start for Jeremih. Bartels, Faisel Durrani, Sackheim and company are now Jamming on all cylinders.

 
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