iHEART IN THE SKY

Behold iHeartMedia's piece of the New York skyline, in the form of the city's largest rooftop billboard. The outsized outdoor landmark, atop the historic Ruppert Ice House, is one of three such billboards along the East River. This showy branding move emerges as the media giant confronts its debt load ahead of next month's deadline. Insiders believe that whether the company simply renegotiates that debt or goes through a bankruptcy process to reorganize, iHeart will likely continue largely as before.