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WORDEN JOINS iHEART AS ALTERNATIVE BRAND MANAGER AND ALT 98.7 VP PROGRAMMING

KROQ APD/MD Lisa Worden is joining iHeartMedia as Alternative Brand Manager after 22 years at the L.A. Alternative flagship, reporting to Chief Programming Officer Tom Poleman and National Programming Group EVP/GM Brad Hardin. In addition to overseeing iHeart Alternative stations, the highly respected Worden will serve as VP of Programming at KYSR (Alt 98.7), working alongside PD Mike Kaplan.

"Lisa is widely regarded as an outstanding leader in the Alternative world," said Poleman. "Her relationships are fantastic. She’ll play a key role in helping artists maximize iHeartMedia’s unmatched Alternative footprint."

"I could not be more thrilled to join the incomparable iHeartMedia team and work with the amazing people at iHeartMedia Los Angeles," said Worden. "My 20-plus year career in radio has led to this tipping point. I can't wait to take the iHeartMedia Alternative platform to new heights!"

Her resume includes a stint as PD at legendary alt station WHFS; she began her career in promo at EMI and RCA.

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