RUMOR MILL
Back to Rumor Mill >
Wednesday, August 22, 2018

PANDORA PREMIUM PLAYS ANOTHER SNAPCHAT CARD

The latest chapter in Pandora's Snapchat integration enables Pandora Premium users to share songs, albums and playlists on Snapchat via music "cards." Any U.S. Snapchat user who receives such a card will have access to the entire Pandora music library.

To use, you simply tap "share" on Pandora's "now playing" screen and select Snapchat. Music can be added to a Story, shared directly with friends or sent to a group. Viewers of the Snap can swipe up to play Pandora music on demand. Those without a Pandora Premium account will have to view a 30-second ad beforehand.

Will this integration help Pandora, which has moved into fourth place in the on-demand streaming race, on-board a ton of Snapchat's users, who skew quite young? We shall see. It's certainly one instance in which those kids won't mind getting carded.

 
BACK TO RUMOR MILL
 
HITS LIST BLASTS OFF
Space is the place for Tay. (4/26a)
Check It Out Now
SONG STREAMS: SWIFT SETS STREAMING RECORD
What did you expect? (4/26a)
Check It Out Now
SPRING BREAKOUTS: THESE HEATERS ARE STILL HOT
Who's Boomin who. (4/26a)
Check It Out Now
SONG REVENUE: “SWEET” SMELLS OF SUCCESS
Life after "Church" (4/26a)
Check It Out Now
STAGECOACH: SETS TO SEE AND PLACES TO BE
Saddle up, cowboys and cowgirls. (4/26a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions