WMG LAUNCHES FUND FOR START-UPS

Warner Music Group has created a seed-stage investment fund aimed at supporting entrepreneurial growth and innovative thinking in the music industry. WMG will use the multimillion-dollar fund to invest in early-stage businesses within and adjacent to the recorded music business.

Called WMG Boost, it will cover the ways technology intersects with the music industry, both across recorded music and publishing. They’ll be looking at AI, blockchain, virtual reality, mobile gaming and other areas.

“WMG Boost is all about nurturing the diversity of ideas within the music ecosystem, especially at this meeting point between music and tech,” said Ole Obermann, Chief Digital Officer, Warner Music Group. “This fund enables us to support thoughtful entrepreneurs, learn more about emerging business models, and invest in the creation of more opportunities for artists.”

We also have a seed-stage fund here at the office but it only leads to plants and buds.