RUMOR MILL
Monday, April 29, 2019
"ME!": COMPARE
AND CONTRAST
Let’s take a look at how Taylor Swift's new single "ME!" is performing in comparison to some of the year's biggest singles in their debut weeks.
Look for Swift to make up ground in sales—she just added a singles collection on her website, offering vinyl and CD singles—and expect a boost from her upcoming primetime performance on the BBMAs on Wednesday.
Spotify U.S. Streams
| U.S. SPOTIFY STREAMS | Ariana Grande "7 rings" | Billie Eilish "bad guy" | Jonas Brothers "Sucker" | Taylor Swift "ME!" | J Cole "Middle Child" |
| Day 1 | 3.8m | 2.9m | 3.1m | 3.6m | 3.7m |
| Day 2 | 3.9m | 2.6m | 2.3m | 2.0m | 3.8m |
| Day 3 | 3.3m | 2.2m | 1.9m | 1.5m | 3.0m |
| Day 4 | 3.4m | 2.6m | 2.0m | 1.5m | 2.5m |
| First week total | 54,571,000 | 30,094,000 | 26,876,000 | 28-32m* | 33m |
Spotify Global Streams
| GLOBAL SPOTIFY STREAMS | Ariana Grande "7 rings" | Billie Eilish "bad guy" | Jonas Brothers "Sucker" | Taylor Swift "ME!" | J Cole "Middle Child" |
| Day 1 | 8.5m | 7.0m | 5.1m | 7.9m | 5.2m |
| Day 2 | 9.4m | 6.7m | 4.5m | 5.2m | 5.6m |
| Day 3 | 8.6m | 6.0m | 4.2m | 4.3m | 4.8m |
| Day 4 | 9.4m | 7.2m | 4.7m | 4.6m | 4.0m |
| First week total | 71.4m | 50.3m | 34.6m | *** | 32.7m |
First week consumption
| U.S | Ariana Grande "7 rings" | Billie Eilish "bad guy" | Jonas Brothers "Sucker" | Taylor Swift "ME!" | J Cole "Middle Child" |
| First week song activity | 510k | 228k | 291k | 365-425k* |
*Projection on all platforms
