WHEELS & DEALS: WHO WILL CATCH THIS WAVE?

Unsigned Houston rap artist HL Wave and his collaborator/producer Jhonny Flames, the young duo behind TikTok viral dance sensation "Gordon Ramsay," are back in town this week taking label meetings.

Too busy to meet with us for a quick bite at Greenblatt's, they did manage to snap this photo outside the deli, effectively taunting us.

Manager Neal Rahman and legal eagle Jeff Koenig at Serling Rooks have steered the project to an impressive 4.5m TikTok posts and 4.2m plays on Spotify, where it presently sits at #5 on the U.S. Viral 50 chart. And what may be their best song, on Rahman's private SoundCloud, has not even been released yet.

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