RUMOR MILL
Back to Rumor Mill >
Thursday, January 23, 2020

TIKTOK, MERLIN STRIKE A DEAL

Merlin and TikTok have entered into a multi-territory partnership making the independent music-licensing org’s repertoire available for use on the short-form mobile video platform.

The deal is effective immediately.

"This partnership with TikTok is very significant for us,” said Merlin CEO Jeremy Sirota. “We are seeing a new generation of music services and a new era of music-related consumption, much of it driven by the global demand for independent music. Merlin members are increasingly using TikTok for their marketing campaigns, and today’s partnership ensures that they and their artists can also build new and incremental revenue streams.”

Merlin's membership commands over 15% of the global recorded music market and has members from more than 60 countries.

 
BACK TO RUMOR MILL
 
SONY MUSIC TOPS $10B FOR SECOND STRAIGHT FISCAL YEAR
Momentum in dollars and yen (5/14a)
Check It Out Now
MALONE, WALLEN NEED NO "HELP" ACHIEVING MILESTONE
A genre-obliterating collab (5/14a)
Check It Out Now
RAJ KAPOOR: STACKING THE STARS, MAKING THE ACMs SHINE
Producer putting the finishing touches on Thursday's show. (5/14a)
Check It Out Now
WHAT'S NOT TO "LIKE?" HUGE STREAMS FOR K. DOT
No longer keeping his diss-tance. (5/14a)
Check It Out Now
HITS LIST: AROUND
THE MAYPOLE
The biz springs into motion. (5/14a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions