RUMOR MILL
Back to Rumor Mill >
Friday, July 17, 2020

GOULDING SHINING BRIGHTEST

Interscope’s Ellie Goulding has posted a performance video of the title track from her fourth studio album Brightest Blue, which dropped today, as part of Vevo’s Official Live Performance series.

A second live performance video, for “New Heights,” will premiere on Monday. Directed by Georgio Testi, the performances were shot using brand new XR “mixed reality” technology that mixes camera footage with CGI content in real time.

JP Evangelista, SVP, Content, Programming & Marketingfor JP Evangelista, SVP, Content, Programming & Marketing for Vevo, said the videos were shot with “never-before used technology in AR/XR.”

“We hope that these intimate live performances take her fans on an immersive journey, giving fans a different visualization for these tracks,” Evangelista said.

TAGS: Elle Goulding
GOULDING WORKS BLUE
< PREVIOUS STORY
BACK TO RUMOR MILL
 
SONY MUSIC TOPS $10B FOR SECOND STRAIGHT FISCAL YEAR
Momentum in dollars and yen (5/15a)
Check It Out Now
TOP 20: TAYLOR'S REIGN CONTINUES
All 31 flavors still available. (5/15a)
Check It Out Now
RAJ KAPOOR: STACKING THE STARS, MAKING THE ACMs SHINE
Producer putting the finishing touches on Thursday's show. (5/15a)
Check It Out Now
WHAT'S NOT TO "LIKE?" HUGE STREAMS FOR KENDRICK
No longer keeping his diss-tance. (5/14a)
Check It Out Now
COHEN TRICKED INTO HITS EDITORIAL ROLE
Another on bites the dust. (5/15a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions