Kicked off by a viral Netflix sync earlier this year, Ashe's "Moral of the Story"—now featuring Niall Horan—has been reignited at Top 40 behind strong returns in callout research.
For the song's second go at Pop radio, Greg Marella's Capitol team will join forces with Mom+Pop, led by GM David Jacobs. Look for some major second half scores with the addition of Horan, some Tower muscle and the right metrics.
The track has already generated over 2.5m videos at TikTok, along with racking up 250m streams.
RAJ KAPOOR: STACKING THE STARS, MAKING THE ACMs SHINE
Producer putting the finishing touches on Thursday's show. (5/16a)
THE COUNT: LIVE NATION TAPS TYLER, POST, BLINK FOR TOP U.S. FESTS
Cornering the market on surefire headliners (5/16a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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