SPOTIFY LAUNCHES LATINX CAMPAIGN: AQUÍ SIEMPRE
In honor of Latin Heritage Month, Spotify is launching Aquí Siempre, a campaign supporting the multicultural Latinx music community. Three Spotify Singles and the genre-agnostic playlist Mixto kick off the campaign.
Mixto serves as a destination for artists in the Latinx space to share music that exists outside of clearly defined labels. It also reflects the Latinx community’s multifaceted connection to music, which isn’t limited to any one genre, with a unique range of songs and artists curated to appeal not only to U.S. Latinx listeners but to listeners of all cultural backgrounds around the world.
Featured in Mixto are Spotify Singles from rising Latinx artists Twin Shadow, Ambar Lucid and Tokischa, who each recorded a unique version of one of their songs (Side A) and a cover (Side B).
Twin Shadow, who covered Kali Uchis' "telepatía," said, “The future of Latin music is happening right now. It’s seeped into everything. Everyone is taking from it, and it’s mainstream in the best way. I think it will continue to be relevant and affect people profoundly forever.”
Learn more about Spotify's Aquí Siempre here, and get an earful of the original Spotify Singles in Mixto below.
