RUMOR MILL
Back to Rumor Mill >
Tuesday, November 23, 2021

UNIVERSAL GOES BIG WITH DATA

Universal Music Group announced today (11/23) the appointments of Naras Eechambadi as Chief Data & Analytics Officer and Alexandra Hinkle as Chief Marketing Officer, Global Consumer Marketing.

In these newly created roles, Eechambadi, a leading authority in CRM, data strategy and analytics, with his own company, Quaero, will drive UMG’s global consumer and fan-data strategy and extend the reach of the company’s data and analytics efforts.

Hinkle, with more than 25 years' experience leading cross-functional marketing teams—most recently at Wynn Resorts in Las Vegas—will work with UMG’s labels, territories and Bravado merchandise arm on all facets of UMG’s marketing strategy.

Eechambadi and Hinkle will be based in Santa Monica and report to Richelle Parham, President of Global E-Commerce and Business Development.

TAGS: Universal Music Group | Naras Eechambadi | Alexandra Hinkle
 
BACK TO RUMOR MILL
 
HITS LIST: HORSEPOWER
VRRMMMM (5/17a)
Check It Out Now
NEAR TRUTHS: VARIANTS
Celebrity death match underway on album chart (5/17a)
Check It Out Now
OH, TANNENBAUM! ANOTHER GREAT CAREER HITS THE SKIDS
Another talented journalist trapped in the career cul de sac (5/17a)
Check It Out Now
THE COUNT: LIVE NATION TAPS TYLER, POST, BLINK FOR TOP U.S. FESTS
Cornering the market on surefire headliners (5/17a)
Check It Out Now
STAPLETON, WILSON BIG WINNERS AT THE ACMs
A genre mash-up at the home of the Cowboys (5/17a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions